The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 5 to July 5.
Yoo Jae Suk continued his reign at the top of the list this month with a brand reputation index of 4,379,262. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Infinite Challenge,” and “Running Man,” while his highest-ranking related terms included “beloved,” “recommend,” and “talk.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 91.08 percent positive reactions.
Kim Jong Kook took second place with a brand reputation index of 2,362,545, while Shin Dong Yup followed close behind at third with a score of 2,282,176.
Lee Soo Ji came in at a close fourth with a brand reputation index of 2,245,900, marking a 36.62 percent increase in her score since last month.
Finally, Kim Sook rounded out the top five with a brand reputation index of 2,202,790, marking a 74.52 percent rise in her score since June.
Check out the top 30 for this month below!
- Yoo Jae Suk
- Kim Jong Kook
- Shin Dong Yup
- Lee Soo Ji
- Kim Sook
- Kim Jong Min
- Kang Ho Dong
- Lee Sang Min
- Cho Sae Ho
- Defconn
- SECHSKIES’s Eun Ji Won
- Noh Hong Chul
- Jun Hyun Moo
- Kim Joon Ho
- Seo Jang Hoon
- Lee Young Ja
- Kim Young Chul
- Ahn Jung Hwan
- Super Junior’s Kim Heechul
- Kim Dong Hyun
- Jang Do Yeon
- Hong Hyun Hee
- Song Ji Hyo
- Hong Jin Kyung
- Park Mi Sun
- Tak Jae Hoon
- Lee Ji Hye
- Kim Gura
- Lee Soo Geun
- Jung Hyung Don
Watch Yoo Jae Suk in “How Do You Play?” on Viki below:
Or watch him and Kim Jong Kook in “Running Man” below:
Top Photo Credit: Xportsnews
