K-pop’s pre-releases are getting out of control. I can barely keep up! Fans are absolutely spoiled with material, and now we have these surprise-release ‘music videos disguised as album promo’ moments. The YouTube video attached to NMIXX’s Spinnin’ On It is technically labeled “Blue Valentine Core: SPINNIN’ ON IT,” but incorporates an entire song from their upcoming album. So according to the rules of this blog, it counts as its own thing.
JYP Entertainment has a history of dropping many music videos for their artists — usually after an album has already been released. In fact, some of NMIXX’s best material has not been promoted as a full-fledged title track. Spinnin’ On It isn’t as compelling as a song like Run For Roses, but it’s got a strong sound that blends their edgier influences with more approachable pop melodies.
Spinnin’ On It is hard to slot into just one genre, but at its core feels akin to the anthemic pop/rock approach that’s been in vogue this year. The production is more electronic and malleable, but the choral vocals that frame its structure give powerful rock energy. This is a good fit for NMIXX. The girls aren’t always given the chance to showcase their strong vocals and Spinnin’ On It lets that skill poke through occasionally. With that said, the melodies could be stronger — particularly during the chorus. The production and performance are left to do much of the heavy lifting and help compensate for the song’s more forgettable moments. It’ll be interesting to see if the full album follows this general soundscape or if it will take a more sonically diverse approach.
| Hooks | 7 |
| Production | 9 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
