From TikTok to Tongin Market, the streets of Seoul are sizzling with fresh looks and beauty breakthroughs. Korean beauty and fashion trends are setting the global style agenda again this summer—soft yet bold, nostalgic yet futuristic.
Here’s what’s trending right now in Korean beauty and fashion that you need to know:
👗 Fashion Trends Heating Up Korea
1. 🌸 Boho Skirts
Romantic, tiered, and floaty—boho skirts are everywhere from Itaewon to Incheon. Perfectly paired with crochet tops, puff sleeves, or tucked-in basics. They’re comfortable, cute, and totally K-drama-core.
2. 🩰 Crochet Ballet Flats
The “it shoe” of Summer 2025. Light, breathable, and vintage-chic, these flats are being styled with everything from wide-leg jeans to soft mini dresses. Bonus: they fit perfectly with Korea’s love for subtle femininity.
3. 🧢 Baseball Caps with Everything
Korean Gen Z is adding sporty vibes to their soft looks. Think baseball caps with slip dresses, pastel coords, or even hanbok-inspired tops for a modern twist.
4. 🧵 Sheer Layers & Soft Tailoring
From gauzy overshirts to soft blazers in butter yellow or muted sage, layering is big—even in summer. Transparency meets structure in a uniquely Korean way.
💅 Beauty Trends Lighting Up K-Beauty Counters
1. ✨ Satin Skin Finish
Not quite glass skin, not fully matte. Satin skin is the new middle ground—glowy but soft, luminous but real. Perfect for humid weather and ultra-wearable.
2. 🎨 Fruit-Inspired Nail Shades
From tangerine to grape jelly, juicy nail colors are dominating Korean salons. Glossy finishes, almond shapes, and playful nail art are trending.
3. 👁 Pastel Graphic Eyeliner
Eyeliner gets playful in 2025. Korean beauty influencers are embracing lavender wings, sky blue flicks, and even dual-color liners for an eye-catching look.
4. 💇♀️ Soft Bobs & Clean Bangs
Haircuts are getting chill. Short bobs with slight waves or clean micro-bangs are everywhere—offering a mix of low maintenance and high impact.
🛍️ Bonus: Trending Brands and Shopping Buzz
Musinsa & W Concept continue to dominate online fashion for the trend-conscious crowd.
Olive Young is spotlighting eco-friendly, vegan beauty brands with limited summer capsule drops.
Korean local markets are seeing a boom in handmade accessories, crochet bags, and retro sunnies.
🔮 Final Thought
Korean style in 2025 is about balance—soft and strong, curated and carefree, playful and polished. Whether it’s a wash of lilac liner or a breezy boho skirt, the key is authentic self-expression with a Seoul twist.
