The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 20 popular dramas, using big data collected from May 10 to June 10.
“The Haunted Palace” topped this month’s list with a brand reputation index of 6,584,316. High-ranking phrases in the hit drama’s keyword analysis included “Yook Sungjae,” “Kim Ji Yeon [Bona],” and “viewership ratings,” while its highest-ranking related terms included “charming,” “good chemistry,” and “elaborate.” The show’s positivity-negativity analysis also revealed a score of 91.48 percent positive reactions.
“Heavenly Ever After,” which topped last month’s list, stayed strong at second place with a brand reputation index of 6,264,328 for June.
Meanwhile, “For Eagle Brothers” held onto its spot at third place with a brand reputation index of 5,974,725 for the month.
“Resident Playbook” similarly maintained its position at fourth place with a brand reputation index of 5,345,542, while “Our Unwritten Seoul” rounded out the top five with a score of 4,499,340.
Check out the top 20 for this month below!
- “The Haunted Palace”
- “Heavenly Ever After”
- “For Eagle Brothers”
- “Resident Playbook”
- “Our Unwritten Seoul”
- “Tastefully Yours”
- “Queen’s House”
- “Dear Hongrang”
- “Weak Hero”
- “Desperate Mrs. Seon Ju”
- “Good Boy”
- “Good Luck!”
- “Spring of Youth”
- “Pump Up the Healthy Love”
- “Second Shot at Love”
- “Shark: The Storm”
- “Oh My Ghost Clients”
- “Crushology 101”
- “The Divorce Insurance”
- “A Head Coach’s Turnover”
Binge-watch all of “The Haunted Palace” with subtitles on VIki below:
Or catch up on “For Eagle Brothers” here:
And start watching “Queen’s House” below!
