Explore: good luck!

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 20 popular dramas, using big data collected from May 10 to June 10. “The Haunted Palace” topped this month’s list with a brand reputation index of 6,584,316. High-ranking phrases in the hit drama’s keyword analysis included “Yook Sungjae,” “Kim Ji Yeon [Bona],” and “viewership ratings,” while its highest-ranking related terms included “charming,” “good chemistry,” and “elaborate.” The show’s positivity-negativity analysis also revealed a score of 91.48…