Korean fashion continues to define cool—blending effortless minimalism, bold streetwear, and subtle luxury. And in summer 2025, Korean brands are dominating both online carts and offline wardrobes across the globe.
From eco-conscious labels to celeb-approved cult favorites, here are the must-have Korean fashion and beauty brands to watch (and wear) this season.
👗 1. Ader Error — Streetwear With a Twist
Known for its abstract silhouettes and playful cuts, Ader Error is Korea’s answer to offbeat cool. Their oversized tees, twisted seams, and surreal graphics are trending among Gen Z globally.
Summer Must-Have: Boxy logo T-shirts, asymmetric tanks, and acid-wash denim shorts
Spotted On: BTS RM, EXO’s Baekhyun, and fashion TikTokers worldwide
🩳 2. Stylenanda / 3CE — Fashion + Beauty Icon
This brand dominates both style and skincare. Their Stylenanda clothing line screams feminine edge, while 3CE makeup is a K-beauty essential.
Summer Picks: Cropped ruffle tops, puff-sleeve dresses, peachy lip tints
Hot Drop: 3CE’s 2025 “Sun Glass Skin” highlighter—sold out in hours!
👟 3. Andersson Bell — Nordic Minimalism, Korean DNA
Andersson Bell mixes Scandi aesthetics with Seoul street cool, making it a rising favorite at fashion weeks.
What to Buy: Knit polos, hybrid cargo skirts, two-tone sandals
Sustainability Factor: Eco-fabrics + upcycled capsule drops
🌊 4. Musinsa Standard — Affordable Everyday Cool
Musinsa is Korea’s largest fashion platform—and its in-house label, Musinsa Standard, is leading the way in clean, gender-neutral basics.
Perfect for Summer: Linen trousers, dry-touch T-shirts, minimalist caps
Why We Love It: Stylish + affordable = must-have wardrobe builder
👜 5. Gentle Monster — Sunglasses That Speak
No Korean summer look is complete without Gentle Monster shades. Their futuristic frames and celeb collabs make them a global accessory flex.
New Drop: 2025 “Lunar Future” Collection—mirrored, angular, and bold
Seen On: BLACKPINK Jennie, A$AP Rocky, Rihanna
👚 6. YUSE — Modern Hanbok Meets Streetwear
If you love traditional-modern fusion, YUSE is your go-to. They blend hanbok-inspired elements with trendy silhouettes.
Hot This Summer: Chima-wrap skirts, jeogori crop sets, hanbok-sleeved shirts
IG-Worthy: Perfect for cultural festivals and stylish city strolls
💄 7. Tamburins — The Art-Driven Beauty Brand
Created by Gentle Monster, Tamburins merges art, skincare, and scent. Every product looks like a sculpture and smells like luxury.
Summer Picks: Nude-scented hand cream, new “Pavilion” lip oils
Vibe: A minimalist beauty ritual with gallery aesthetics
🕶️ 8. Open YY — Gen Z’s Favorite Genderless Label
This Seoul-based brand is all about relaxed fits, unexpected layering, and youth-driven energy.
What’s Trending: Deconstructed shirts, halter vests, parachute skirts
Eco Note: Upcycled fabrics & limited drops only
🧢 9. 87MM — Casual with a Cult Following
Started by former models, 87MM offers everyday pieces with strong silhouette play.
Great for Summer: Oversized shirts, drawstring shorts, logo tote bags
Best Vibe: Chill, city-walk ready
🌱 10. Recto — Refined Feminine Energy
Recto is the go-to brand for clean, editorial-ready womenswear. Think neutral tones, sharp cuts, and elegance without excess.
Summer Favorites: Sleek sleeveless dresses, straight-cut trousers, ballet flats
Why It’s Trending: Feminine minimalism meets Korean cool
🔥 Bonus: Fast-Rising Indie Labels to Watch
YIE YIE: Architectural bags with bold hardware
Le17Septembre: Quiet luxury from Seoul’s elite
VEIN: For fashion rebels and runway-level energy
Mardi Mercredi: Preppy graphic tees and varsity skirts—everywhere on Korean campus feeds
✨ Final Word: Summer in Seoul, Wherever You Are
Whether you’re living in Seoul or scrolling from afar, these Korean brands bring authenticity, innovation, and style that moves the world.
From hanbok-inspired streetwear to global luxury collabs, Korea is shaping what summer 2025 looks—and feels—like.
💬 Which Korean brand is your summer obsession? Drop your must-haves or tag @Koreathread to be featured in our next style drop!
